Best Black Friday Deals 2026: Our Top Picks Across Every Category
We've tracked Black Friday deals for years. These are the products that consistently offer the best value — our curated top picks for Black Friday 2026.
The Best Black Friday Deals Worth Waiting For
Not every Black Friday deal is worth your money. After years of tracking UK deals, we know which products consistently hit their best-ever prices on Black Friday — and which "deals" are better to skip. Here are our curated top picks for 2026, based on historical pricing data and expected discounts.
Best Tech Deals
AirPods Pro — Expected: £199 (from £249)
The AirPods Pro hit their lowest price every Black Friday. Amazon and Currys compete on pricing, so check both. The AirPods 4 with ANC are also expected to drop to £149 (from £179).
Ring Video Doorbell — Expected: £49 (from £100)
The Ring Video Doorbell 2nd Gen at half price is one of the most reliable Black Friday deals. It's hit £49 every year for the past three years. Amazon owns Ring, so their deal is usually the best.
iPad 10th Gen — Expected: £279 (from £349)
The entry-level iPad consistently drops 20% on Black Friday. At £279, it's the best-value tablet you can buy — ideal for streaming, browsing, and light work.
Best Home & Kitchen Deals
Ninja Foodi AF400 Air Fryer — Expected: £149 (from £230)
The UK's bestselling air fryer hits its lowest price on Black Friday. The dual-zone 9.5L model is perfect for families. At £149, it's a genuine 35% saving.
Dyson Airwrap — Expected: £389 (from £480)
The Dyson Airwrap rarely goes on sale, making Black Friday one of the only times to save. Boots often has the best price when you factor in Advantage Card points.
Sage Barista Express — Expected: £399 (from £550)
The best coffee machine for home baristas. A £150 saving on Black Friday makes this a worthwhile investment if you spend £3+ on daily coffees.
Best Gaming Deals
Nintendo Switch OLED — Expected: £259 (from £310)
The Switch OLED is the best version of Nintendo's console. Bundle deals (console + Mario Kart 8 for ~£279) offer even better value. The Switch Lite drops to around £159.
Nintendo Games — Expected: £33-39 (from £50)
First-party Nintendo games rarely get discounted, making Black Friday the best time to pick up Mario Kart 8, Zelda, and Super Mario Bros. Wonder.
Best Beauty Deals
Dyson Supersonic — Expected: £249 (from £330)
Like the Airwrap, the Dyson Supersonic is a Black Friday-only discount product. Check Boots, Currys, and John Lewis for competing prices.
Charlotte Tilbury, MAC, Estée Lauder — Expected: 20-30% off
Premium beauty brands that rarely discount participate in Black Friday through retailers like Boots and Lookfantastic. Gift sets offer the best value.
Deals We'd Skip
Not everything is a good buy on Black Friday. Based on historical data, we'd avoid:
- Unknown-brand TVs — Stick to Samsung, LG, Sony. Budget TV "deals" are often on low-quality panels.
- Printer bundles — Cheap printers subsidise expensive ink cartridges. The "deal" costs you more long-term.
- Fashion impulse buys — Clothing sales happen frequently throughout the year. Black Friday fashion deals aren't unique.
- Extended warranties — Retailers push these hard on Black Friday. Your statutory consumer rights already protect you.
How We Choose Our Picks
Every product on this list meets three criteria:
- Verified price history — The Black Friday price is genuinely the lowest it's been in the past 12 months
- Consistent year-on-year — The deal has appeared at a similar price for at least 2 consecutive Black Fridays
- High-quality product — We only recommend products with strong review scores and brand reputation
We compare prices across 450+ UK stores to ensure you're getting the best possible deal.