Apple Black Friday – The best 2025 deals on iPhones, MacBooks & more

Apple Black Friday 2025 is one of the most anticipated sales events of the year. Whether you're after a new iPhone, MacBook, Apple Watch, or AirPods, this is the moment to save. While Apple doesn’t typically offer huge direct discounts, there are still major savings to be found through Apple-authorised retailers across the UK.

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Handpicked Apple Black Friday offers

From SIM-free phones to student-friendly laptops, Apple gear rarely goes on sale—so Black Friday is a rare chance to upgrade at a lower price. While Apple’s official UK store focuses on gift cards with purchases, retailers like Currys, John Lewis, Amazon, EE, and Argos often slash prices or bundle extras with your Apple product.

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Other similar stores with Black Friday: See all stores here

What to expect from Apple Black Friday 2025

Apple rarely does price drops themselves—but they do offer gift cards (usually £40–£160 value) with eligible purchases during Black Friday weekend. That said, Apple-authorised resellers are where you’ll find true discounts, bundles, and incentives on devices like:

iPhone 15 & iPhone 15 Pro
MacBook Air & Pro (M2 & M3 chip)
Apple Watch Series 9 & Ultra 2
iPad (10th gen), iPad Air, and iPad Pro
AirPods, AirPods Pro, and accessories

You’ll often see discounts of 5–15%, free accessories, or extended warranty offers from third-party stores.

When does Apple Black Friday start?

Black Friday is on 28th November 2025, but Apple’s gift card event usually starts earlier—typically on Friday 21st November and runs through Cyber Monday (1st December 2025).

Retailers like Amazon, Currys, and Argos will also begin early, and some deals may even drop the week before Black Friday.

Where to find the best Apple deals

Apple official UK store

Expect Apple’s usual Black Friday Weekend Shopping Event, which offers Apple Gift Cards with selected purchases—not price drops. A Mac or iPad purchase might include up to £160 in gift card value.

Amazon, Currys, Argos, John Lewis

These UK retailers typically offer the most competitive Apple deals, including actual price cuts on AirPods, Watches, older iPhones, and Macs. John Lewis and Currys often add 2-year guarantees or bundle software.

Mobile network offers

Networks like EE, O2, and Vodafone offer discounted monthly plans on iPhones and iPads, often with free AirPods or double data for Black Friday.

Apple product categories worth watching

iPhones

SIM-free discounts are rare, but networks and retailers will offer deals on iPhone 15, 14 and SE, especially with trade-ins or data bundles.

MacBooks

Look for savings on MacBook Air M2 or M3, often with £100–£200 off from resellers. Currys and Amazon usually lead here.

iPads

The 10th-gen iPad, iPad Air, and iPad Pro with M2 chips are often discounted by 5–10% or bundled with keyboards and Apple Pencils.

Apple Watch

Expect solid savings on Series 9, SE (2nd gen), and Apple Watch Ultra 2, plus bundles with straps and charging docks.

AirPods

Always a Black Friday favourite. AirPods 2nd Gen, AirPods Pro 2, and AirPods Max are almost guaranteed to be discounted by 15–25%.

Tips to score the best Apple Black Friday deals

✔ Compare retailers, not just Apple
The Apple Store may offer gift cards, but other retailers beat them on upfront price.

✔ Look for student discounts
If you're eligible, combine Apple Education Pricing with Black Friday to save even more.

✔ Check reseller bundles
Some retailers offer free software, cases, adapters, or subscriptions with your purchase.

✔ Buy early
Apple products go fast. iPads, Watches, and AirPods often sell out early in Black Week.

✔ Watch for refurbished deals
Apple Certified Refurbished products are discounted and fully warrantied—a great way to save.

Cyber Monday at Apple

Cyber Monday (1st December 2025) is typically the last day of Apple’s official shopping event. While most offers will remain the same, third-party retailers may add new flash sales or replenish popular bundles.

If you’re looking for digital products, accessories, or missed out on Friday, Cyber Monday is your final chance to grab Apple savings before Christmas.

FAQ – Apple Black Friday 2025

Does Apple offer Black Friday discounts?
Not directly—but Apple gives gift cards with select purchases. Price cuts are mostly found through authorised resellers.

When do Apple Black Friday deals begin?
Apple’s event usually starts Friday 21st November. Resellers may start earlier or match prices all week.

What Apple products are included in the sale?
Expect deals on iPhones, iPads, AirPods, Apple Watches, and Macs—especially last year’s models.

Can I combine Apple discounts with student pricing?
Only through Apple Education Store. Retailers may offer better deals upfront during Black Friday.

Are Apple gift cards given with all purchases?
No, only selected items—usually iPads, MacBooks, Apple Watch, and AirPods—are eligible.

Final Thoughts

Apple Black Friday 2025 offers a rare opportunity to save on premium tech. Whether you're upgrading your iPhone, buying your first Mac, or grabbing AirPods as gifts, the best deals will be found across trusted UK retailers—not just from Apple itself.

Stay tuned to this page on Black-Friday.co.uk for the latest Apple deals, curated offers, and flash sale updates. Be quick—Apple gear doesn’t stay in stock for long.